What if 84%of prospects who heard about your company made a purchase? Your company could be reaping the benefits of the top ROI generating strategy of our time!
According to a 2020 study by Wyzowl, 84% of people reported that they were convinced to buy a product or service based on a brand video.
The Success of Short Form Video
Did you know that short form video is twice as likely to be shared by viewers across the web? Not only is video convincing prospects and clients to take a action (specifically purchasing actions!) it is also causing them to more readily share their favorite brands with their personal network. Video done well is sure to boost user engagement. Imagine the reach potential as video seamlessly creates brand ambassadors for your company!
What is even more interesting is that successful short form videos aren’t about selling. When video first hit the scene, many organizations were prompted to “just make it a video.” Long and short form clips took the internet by storm, with everything from product demonstrations and touting product benefits, to shaky cellphone “virtual tours” of the company office.
Fast forward to today. Media consumption continues to increase at an exponential rate.Unfortunately, those digesting that media have shorter attention spans.
In fact, research indicates that the average attention span for a video is approximately 8 seconds. That’s not a lot of time to hook your audience and convince them to watch your clip to completion.
How long should my short form video be?
Think short and snappy. While many platforms allow up to 2-3 minutes of video, it is important to consider your audience. A video that is 60-90 seconds in length is more likely to hold attention and result in action.
With such a short window to share content, it is more important than ever to create a video strategy to ensure that every second of your content is intentional and impactful.
How can I produce the most impactful short form video?
In order to create a video that grabs the viewers’ attention and spurs them to action takes strategic planning and execution. Key elements should be considered and put into place in order to develop top ROI producing content.
01. Create Content for the Platform
If you are planning to create a video that will be pushed out to every platform on the internet, think again. Internet users are no longer seeking “one-size fits all”content.
In fact, the opposite is true. It is more important than ever to create user-centric content that is specific to the platform where it will be published.
Media platforms across the web are catching on to the trend, as young users are leading the way to short form video consumption. Some of the top platforms where short video clips are being viewed in record numbers include:
- Instagram Reels
- YoutTube Shorts
New platforms continue to be introduced as well, requiring businesses to remain up to date on the latest platform releases and the audiences they attract.
02. Act on Social Trends
Uniqueness and frequency aren’t the only factors in short form video production. Businesses must also remain up to date with current video trends, and release related content immediately. This means that the time to storyboard, film, edit, finalize, and publish is incredibly minimal as businesses work against the clock to publish trendy content before the internet releases the next new thing. Releasing trend videos too late can result in negative ROI, as users may see your brand as dated, slow, “old,” or irrelevant.
03. Be “Reel”
When taking to the reel, it is important for businesses to be authentic. Users are looking for real life content that speaks to their unique needs. As businesses continue to engage with video, it is increasingly important to develop and implement a consistent brand voice.
Brand voice is the personification that your business takes on online. This helps to make your brand identifiable, relatable, and builds trust with your audience.
When it comes to video, users don't want to engage with a business. They want to engage with a person. Because of this, personifying your business makes a world of difference.
04. Educate Your Audience
A great way to personify your brand is through thoughtful education. This is a creative way of bringing information about the benefits of your product or service to the viewer.
This isn’t about being salesy. It’s about identifying the pain points of your audience and, in 2 minutes or less, discussing or solving those issues.
Implementing Video Into My Marketing Strategy
Video is a vital component of the modern-day marketing mix. Implementing short-form video is an effective revenue driver and a powerful marketing tool.
Creating a successful short form marketing campaign, as well as ongoing video success, requires time. Your strategy will require you to:
- Identify your audience
- Discover the pain points of your audience
- Explore relevant social media channels
- Determine the best channels to utilize
- Develop a strategic video plan
- Stay up to date with the latest trends +respond in a timely manner
- Consistently produce quality shorts
- Ensure video meets the specifications + sizing of each channel
If you’re like most businesses, you simply do not have the capacity to utilize short-form video to its full potential. That’s where MatchPoint Partners serves wins.
Our team of content marketing professionals will work with your company to get the most out of short form video. We bring your prospects and clients to your digital doorstep, allowing you to reap the benefits of all video has to offer. Imagine the return as you utilize a full video marketing strategy on just the right channels to speak to your ideal audience.
Short-form video is game changing. Are you ready to take your content marketing to the next level? Contact us today to start creating your winning video strategy.