Blogging for Business

How blogs help small and mid-sized companies get discovered online, support customers, and gain new business.
Rebecca DeYarman
Content Marketing
April 2022

Why not start a blog? As a business owner, you’ve undoubtedly heard this advice as you work to grow your online marketing presence. But is a blog relevant to you? Is it the right platform for your company?

As of 2021, there were more than 600 million blogs online. So, it’s not a secret that blogging is an integral part of many small and mid-sized business marketing strategies and plans. But why?

Why Blog for Business

In today’s digital landscape, content is still king. Your company may have a fantastic website with excellent product descriptions and about me pages. But often, general website content falls short in providing the detail, personality, and brand tone needed to build a lasting relationship with your audience.

There are many reasons that blogs help businesses gain online traction and success. In a world where content continues to reign, a blog provides the perfect platform for improving your digital presence and resonating with your target audience.

Hubspot reported that B2B marketers who use blogs receive 67% more leads, and businesses that prioritize blogging are 13x more likely to receive positive ROI.

Showcase Your Products or Services

Does your website give a clear picture of your products or services? Frequently websites provide a template to develop a cohesive look and feel across your product categories or service information. While this isn’t a bad thing, it often leaves little to no room for specific information regarding what you are selling.

Blogging allows you to zero in on your products or services and take the conversation to the next level.

The platform gives you the creative freedom to discuss features, benefits, customer reviews, testimonials, development history, and more!

The platform also allows you to utilize your conversational tone to speak directly to the customer about the advantages of your product/service. Rather than strictly technical data, you can create a compelling argument for why your brand is superior.

When your blog is complete, linking your blog in anchor text on your product page can help visitors navigate through your site to information they specifically seek. This practice is called internal linking, which can also assist your on-site SEO efforts.

SEO Benefits of Blogging for Business

Speaking of SEO, search engine optimization is a key benefit of blogging for businesses. One of the main reasons companies choose to blog is to increase visibility. The more content created on your website, the more opportunity your business has to rank organically in searches. Additionally, a deep dive into specific topics on your business, products, services, and industry can help your company appear front and center for searches made by your prospective clients.

Blogs are the perfect platform for giving your website an SEO boost. By creating quality content, adding value-added images, utilizing linking strategies, and regularly adding fresh content to your website, blogs can make a significant digital impact.

Demonstrate Brand Authority + Knowledge

You are an expert in your industry. As an expert, you certainly have valuable information to share with clients and prospects. Blogs can serve as a resource to existing customers and build trust with prospects investigating and considering your brand.

Blogging allows your business to showcase the vast industry knowledge you possess. It also allows you to provide real-life application knowledge to clients and prospects. Your brand will develop trust and relationships with clients across the web by providing high-quality and detailed information. This is an invaluable asset for your company as you continue to grow.

Start Your Company Blog

If you need a blog but don’t know where to start or need support creating regular content for an existing blog, MatchPoint Partners can help. Our team of blogging professionals works with your company to discover all the unique features of your products, services, industry, and company as a whole. We can create a content plan and calendar and even write posts on your behalf to save you time and energy.

Contact us today to discover how blogging with MatchPoint Partners can increase your website traffic and brand authority and ensure that prospects continue to find your business online.  

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