The Balams Firm | Email Marketing

Creative Process

The Balams Firm collaborated with MatchPoint Partners to design and distribute a monthly email newsletter. This newsletter serves as a communication touchpoint for prospective clients interested in legal services. For this project, our services included email service provider setup, graphic design, copywriting, campaign management, and list management. We strategically craft the e-newsletter to spotlight the main article and other highlights from "The Balams Briefing" direct mail client newsletter and a social media feature from that same month. Additionally, the newsletter effectively promotes the firm's legal services to the target audience. Through our graphic design and copywriting expertise, we optimize the newsletter for mobile format delivery to increase open rates and provide relevant and compelling content that resonates with readers.