Reliance | Videos
MatchPoint Partners recommended that we create short-form video segments as part of Reliance's education and thought leadership content pillars in their social media strategy. We provide strategic guidance for the content to feature in each video series and handle all the post-production. We also developed the idea of creating sound bites from video content as a variation of short-form videos for social media. The sound bite posts feel like podcast snippets that engage users to listen and read the quick thought leadership insight from the Reliance team member directly. These posts stand out uniquely and increase dwell time and engagement. Lastly, we create social media paid advertising videos to test campaign formats for the best conversions.