Reliance | Landing Page

Creative Process

Reliance enlisted MatchPoint Partners to develop a website landing page for a specific product line. Our primary design goals were to create a seamless user experience from a paid advertising campaign we were also leading and to provide additional technical product information to help convert traffic into sales. Our landing page graphic design mirrored the digital ad style and balanced medical information and application-use photography. We strategically placed "Call To Action" points in the layout to allow users to easily make a purchase during key sections. Lastly, we constructed the "above the fold" hero image or page header to be quickly adapted after the promotion ended for ongoing e-commerce use or for future advertising campaigns.