Hocker North America | Trade Show Marketing

Creative Process

Hocker North America enlisted MatchPoint Partners' graphic design marketing services to update their promotional collateral for their upcoming busy trade show season. As a B2B company that sells a substantial piece of equipment to particular industries, MatchPoint Partners created two types of collateral: one that featured the product in a visually clean design and the other that was visually memorable. For signage, the graphic design was straightforward as the scale was up to a 10' x 7' pop-up display. The promotional item was an updated design for a conference swag giveaway that featured one of their employees within their filtering equipment to show the need and efficacy of the product humorously.