Grateful | Social Media

Des Moines, IA

Des Moines, IA

Computer Software (SaaS)

Project: Establish a consistent social media presence

Services: Social media strategy; profile optimization; write + design posts; campaign development; organic growth; ongoing social media management and engagement

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Creative Process

MatchPoint Partners created a social media strategy that supported Grateful's objectives to grow its business customer base segment and have a consistent social media presence using minimal resources. Our plan targeted a select channel audience with posting across platforms. We defined three social media content pillars to develop campaigns and content around brand awareness, social proof, and inspiring a philanthropic movement. In addition, we refreshed Grateful's social brand style and designed custom graphics to create cohesive and engaging visual media for their posts. MatchPoint Partners continues to manage the full scope of Grateful's social media, from content planning and creation to implementation of social media posts and engagement on behalf of the company.

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