Generation6 | Marketing Collateral

Creative Process

Generation6 enlists MatchPoint Partners to create marketing or promotional materials as the need arises for them. Recently, Generation6 launched its inaugural book of their Innovation Series: Reshaping Reality. They engaged MatchPoint Partners to handle the multi-channel marketing strategy and book promotion through writing the press release, developing a media kit, designing the book’s website landing page, creating ads, and supporting email marketing campaigns. Other past content projects include creating printed marketing collateral for distribution at an industry conference. MatchPoint Partners designed a double-sided, flat table card as part of a marketing campaign to direct conference attendees to follow and engage with the Generation6 social media business page on LinkedIn. We also created custom table tents with the advisory firm's taglines and retractable, standing banners to feature the brand throughout the event space. All printed collateral invited viewers to use QR codes to learn more about Generation6 through their corresponding digital launch of their newly created firm.