The Balams Firm | Social Media

Creative Process

MatchPoint Partners crafted a bespoke strategy to support The Balams Firm’s objective to have a consistent social media presence that creates awareness of their legal services and understanding of what distinguishes their firm from other personal injury attorney options. Our strategy positions The Balams Firm as a dedicated partner throughout the personal injury process, providing personal attention that larger firms can't match and maintaining professionalism in all aspects. We achieve this through our focus on four content pillars we call the Balams BEST: Brand (awareness); Expertise (education); Social Proof (trustworthiness); and Thought Leadership (authoritative). Our captivating posts with impactful writing and eye-catching design effectively convey that by following their social media, individuals can reduce accident risk, gain legal knowledge, respond effectively if an accident occurs, and achieve results with The Balams Firm. MatchPoint Partners manages the full scope of The Balams Firm’s social media, from content planning and creation to ongoing social media management and community engagement.