The Balams Firm | Scholarship

Atlanta, GA

Law Practice

Project: Develop marketing pieces to promote company scholarship program

Services: Graphic design, copywriting, project management

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Creative Process

The Balams Firm enlisted MatchPoint Partners to revive The Balams Law Firm scholarship program and extend its marketing reach to applicants. MatchPoint Partners led the entire project scope from surveying, making recommendations for changes to the scholarship program and application process, organic marketing through local and online channels, and developing all related internal and external materials. In addition, to appeal to Gen Z, MatchPoint Partners moved the application submission process entirely online. Finally, we created an infographic for use with various marketing efforts and across platforms.

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